Press Release

Appoints Australia Country Manager to Expand its Footprint

By May 2, 2019 December 8th, 2021 No Comments

Percepto today announced the appointment of Ron Hoffman as Australia Country Manager. Following the successful launch of the company in Australia last month. Ron will lead the team in growing market share for the most cost-effective, simple to use, artificial intelligence powered autonomous industrial drone solution, available in Australia today.

Based in Melbourne, Victoria, Ron Hoffman has a proven track record in driving the adoption of technology-driven innovation in Australia and the wider APAC region. He comments on his appointment: “With thriving mining, oil and gas, renewable energy, utilities and cargo industries, the market potential for Percepto as global leader in autonomous drone solutions is vast.”

The Percepto Solution is in use around the world, including a number of Fortune 500 organizations and the company is the recipient of the Frost & Sullivan Global Enabling Technology Leadership Award.  CEO of Percepto, Dor Abuahsira states: “We have a truly compelling proposition for industrial organizations in Australia. Not only is our autonomous drone solution the most cost effective, it is also considerably lighter, and with the use of artificial intelligence it delivers far more than an eye in the sky, with its advance tracking and anomaly detection capabilities.” He adds: “What’s more it is simpler to use than other systems on the market, as customers can plan and scheduled missions themselves.”

Percepto officially launched in Australia in April 2019, when it hosted live on-site mission demonstrations in Canberra for government, defence and industry representatives. During the event, Percepto proved how its ‘Sparrow’ drones provide real-time human/vehicle detection and tracking, thermal inspection, gas/oil leak detection, 2D mapping, 3D modelling, as well as fence and property patrols. without a pilot or on-site operator.

Dor Abuahsira  comments on Ron Hoffman’s appointment: “We are delighted that Ron has chosen to share his wealth of knowledge and experience working with technology innovators, to lead our in-country operations and grow our market share throughout Australia.”


About Percepto

Founded in 2014, Percepto is the market leader of on-site autonomous drone solutions for  critical infrastructures and industrial sites. Operating with no need for human intervention, Percepto’s autonomous Sparrow drones perform multi missions, around the clock. The solution is ideally suited to any large-scale enterprises looking to improve security, increase productivity and reduce safety risks and operational costs. Organizations using the Percepto solution are better aware of events taking place, allowing them to be proactive and more efficient in addressing risks and operational needs. The Percepto Solution is currently in use around the world including a number of Fortune 500 organizations.




Editorial contact

Graham Thatcher

Chief PR Ltd


Tel: +44 (0)7933 673 240

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